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Shopping Cart Play Trays

The 'Buggie Huggie' Keeps Little Ones Safe While Shopping

— September 3, 2020 — Life-Stages
Shopping carts are often outfitted with a section for children to sit during trips to the store but often sees them standing up or squirming their way out, so the 'Buggie Huggie' is positioned as a way to keep them safer and entertained.

Designed by Jack Clark III, the tray works by being positioned around a child once in the shopping cart and will go to work securing the child in place to prevent them from moving around. A built-in tray section in front of the child will provide them with a place to play with toys or even enjoy a snack, while a smartphone dock can be used for letting kids watch shows or play games.

The 'Buggie Huggie' has a collapsible design that comes with safety certification from the Consumer Product Safety Commission to ensure it's suitable for daily use.
Trend Themes
1. Shopping Cart Safety - The 'Buggie Huggie' presents opportunities for redesigning shopping carts to prioritize safety features and provide a more secure experience for children.
2. Technology-integrated Childcare Products - The 'Buggie Huggie' highlights the potential for integrating technology to create new childcare products that prioritize safety and entertainment features.
3. Convenience-inspired Childcare Products - The 'Buggie Huggie' provides a blueprint for creating new childcare products inspired by convenience, with features that make parenting trips to the store easier and less stressful.
Industry Implications
1. Retail - Retailers can innovate by introducing childcare products like the 'Buggie Huggie' to create a safer and more enjoyable experience for families shopping with young children.
2. Consumer Electronics - Consumer electronics companies can collaborate with childcare product designers to integrate technology into new products that cater to parents looking for added safety and entertainment features in products such as the 'Buggie Huggie.'
3. Toy - Toy companies can diversify their product offerings by exploring the creation of products like the 'Buggie Huggie,' which combine physical toys with safety and entertainment features that keep young children securely aligned with the family shopping experience.
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