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Candy-Paired Recorder Toys

The Smarties Music Creator Helps with Learning and Treating

— September 19, 2020 — Life-Stages
The packaging and online learning resources for the Smarties Music Creator was refreshed by Echo, offering a helpful and fun way for kids to learn to play music. The Smarties Music Creator, a recorder, is packaged with a box of candy-coated chocolates to support learning with a positive reward system that associates learning with treating.

The recorder now comes in sustainable smart packaging that can be scanned to take kids to an online portal with resources for learning to play the instrument. Appealing to kids ages three to 10, the toy offers downloadable and printable sheet music, interactive pages and a scoring system to help parents see how the musical toy is of benefit to kids.

Image Credit: Smarties
Trend Themes
1. Smart Packaging - There is an opportunity for disruptive innovation by creating sustainable and interactive packaging that enhances the user experience.
2. Gamified Learning - Developing educational toys that incorporate a reward system can revolutionize the way children engage with learning.
3. Online Learning Resources - Creating comprehensive online portals with interactive resources can enhance the educational value of toys and products.
Industry Implications
1. Packaging - The packaging industry can explore ways to integrate sustainability and interactivity to create smart packaging solutions.
2. Educational Toys - The educational toy industry can incorporate gamified learning concepts to make learning more engaging and enjoyable for children.
3. Edtech - The EdTech industry can develop and expand online learning resources to provide interactive and comprehensive educational experiences.
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