These Barratt’s Christmas Tubs are Totally Retro
Michael Hemsworth — October 1, 2021 — Marketing
References: valeofoodsgroup & conveniencestore
The Barratt’s Christmas tubs are being launched by Valeo Snack Foods as a product range for consumers to help them relieve their childhoods and share their memories with younger generations.
The products come in the form of the Back to the 80s Tub and the Retros Tub, which both feature 630-grams of product in each and are priced at £3.50 in the UK. The products are being announced in a lead-up to the holiday season, which is expected to be much more celebratory in nature when compared to last year.
Marketing and Category Director at Valeo Snack Foods Russel Tanner spoke on the new Barratt’s Christmas tubs saying, "Christmas is a key sales period and displays and seasonal aisles contain more confectionery than ever. We’re expecting that many are hoping to go all out with celebrations given last year’s muted festivities. Parents look forward to sharing sweets with their children at Christmas and 68% of sweet eaters enjoying sharing sweets they had as a child with their family [Mintel Sugar Confectionery Report 2020]. Many consumers will be eager to indulge in the sweets they loved when they were younger, and introduce their favourites to their own children. We expect the Barratt tubs and tapered cartons to fly off shelves this year, offering a great selection of retro classics, suitable for confectionery lovers generations old and new.”
The products come in the form of the Back to the 80s Tub and the Retros Tub, which both feature 630-grams of product in each and are priced at £3.50 in the UK. The products are being announced in a lead-up to the holiday season, which is expected to be much more celebratory in nature when compared to last year.
Marketing and Category Director at Valeo Snack Foods Russel Tanner spoke on the new Barratt’s Christmas tubs saying, "Christmas is a key sales period and displays and seasonal aisles contain more confectionery than ever. We’re expecting that many are hoping to go all out with celebrations given last year’s muted festivities. Parents look forward to sharing sweets with their children at Christmas and 68% of sweet eaters enjoying sharing sweets they had as a child with their family [Mintel Sugar Confectionery Report 2020]. Many consumers will be eager to indulge in the sweets they loved when they were younger, and introduce their favourites to their own children. We expect the Barratt tubs and tapered cartons to fly off shelves this year, offering a great selection of retro classics, suitable for confectionery lovers generations old and new.”
Trend Themes
1. Retro-inspired Holiday Products - Companies can tap into nostalgia by creating retro-inspired holiday products to cater to consumers' desire to relive childhood memories.
2. Revival of Classic Brands - Brands can bring back classic products to appeal to both new and old generations of consumers and capitalize on the growing trend of nostalgia marketing.
3. Nostalgia Marketing - Nostalgia marketing can be used as a successful strategy for businesses to create an emotional connection with consumers and drive sales through reliving childhood memories.
Industry Implications
1. Confectionery Industry - The confectionery industry can create retro-inspired holiday products and revive classic candies to capitalize on the growing trend of nostalgia marketing and cater to consumers' desire for childhood memories.
2. Retail Industry - The retail industry can stock retro-inspired holiday products and classic candies to attract consumers who seek to relive childhood memories and capitalize on the growing trend of nostalgia marketing.
3. Marketing Industry - Businesses can utilize nostalgia marketing as a powerful tool to create a strong emotional connection with consumers and drive sales by reliving childhood memories and reviving classic products in innovative ways.
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