Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Heinz Created Edible Ads to Promote Its Newest Ketchup Product in Brazil

 - Sep 22, 2018
References: kraftheinzcompany & fabnews.live
For years, some food brands have been etching or printing on food as a way of offering an alternative to sticker labels and Heinz introduced a similar concept with branded bacon.

To announce the launch of its Caramelised Onion & Bacon Ketchup in Brazil, Heinz decided to appeal to bacon lovers in a fun way on International Bacon Day. For the celebration, food trucks branded the promotional pieces of bacon to say "HEINZ BACON’S ARRIVED" with a special iron bar at a high heat. Additionally, some partnering burger and sandwich joints were also sharing the creatively branded bacon strips on International Bacon Day.

A number of brands have run edible advertising experiments, including everything from large-scale candy and burger billboards to monogrammed ice cubes and safe-to-eat food wrappers.