Heinz Created Edible Ads to Promote Its Newest Ketchup Product in Brazil
Laura McQuarrie — September 22, 2018 — Marketing
References: kraftheinzcompany & fabnews.live
For years, some food brands have been etching or printing on food as a way of offering an alternative to sticker labels and Heinz introduced a similar concept with branded bacon.
To announce the launch of its Caramelised Onion & Bacon Ketchup in Brazil, Heinz decided to appeal to bacon lovers in a fun way on International Bacon Day. For the celebration, food trucks branded the promotional pieces of bacon to say "HEINZ BACON’S ARRIVED" with a special iron bar at a high heat. Additionally, some partnering burger and sandwich joints were also sharing the creatively branded bacon strips on International Bacon Day.
A number of brands have run edible advertising experiments, including everything from large-scale candy and burger billboards to monogrammed ice cubes and safe-to-eat food wrappers.
To announce the launch of its Caramelised Onion & Bacon Ketchup in Brazil, Heinz decided to appeal to bacon lovers in a fun way on International Bacon Day. For the celebration, food trucks branded the promotional pieces of bacon to say "HEINZ BACON’S ARRIVED" with a special iron bar at a high heat. Additionally, some partnering burger and sandwich joints were also sharing the creatively branded bacon strips on International Bacon Day.
A number of brands have run edible advertising experiments, including everything from large-scale candy and burger billboards to monogrammed ice cubes and safe-to-eat food wrappers.
Trend Themes
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Edible Advertising — Using food as a medium for advertising offers a unique and engaging way to promote products.
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Branded Food — Etching or printing on food allows brands to create memorable and interactive experiences for consumers.
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Food Truck Marketing — Leveraging food trucks as a platform for marketing can help generate buzz and reach a wider audience.
Industry Implications
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Food and Beverage — Brands in the food and beverage industry can explore edible advertising as a way to differentiate themselves and create playful experiences for consumers.
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Advertising and Marketing — The advertising and marketing industry can embrace the trend of branded food to develop innovative campaigns that capture attention and build brand recognition.
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Hospitality — Food truck marketing presents a disruptive innovation opportunity for the hospitality industry to promote their offerings in a unique and engaging way.
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