To promote its new custom plans, UK telecommunications services provider O2 is setting up a five-meter wall of candy in London where those with a sweet tooth can snag free goodies.
The large-scale pick 'n' mix sweets wall is set to give Londoners the chance to get their hands on some candies for a limited time, as long as they share a post of themselves at the candy wall to social media with the #O2CustomPlans hashtag. The O2 pick 'n' mix wall is set to be installed on South Bank for just two days, where it will surely be a hit with passersby.
Like O2, a number of brands are now launching edible billboards and similar marketing stunts in order to engage consumers’ senses in a surprising way.
Key Themes Behind This Trend
- Edible Billboards
- Marketers are creating edible billboards and large-scale sweet walls to engage consumers in a surprising way.
- Interactive Promotions
- Brands are using interactive promotions like O2's candy wall to engage consumers and create unique experiences.
- Social Media Influencing
- O2's candy wall promotion is an example of how social media influence can be leveraged to increase brand engagement and reach.
Where This Applies
- Telecommunications
- Telecom companies can use interactive promotions like O2's candy wall to increase brand engagement and attract new customers.
- Marketing and Advertising
- Marketing agencies can create edible billboards and large-scale sweet walls for clients to drive brand awareness and engagement.
- Food and Beverage
- Food and beverage companies can use interactive promotions like O2's candy wall to promote new products and increase brand recognition.
