Peter’s Cold Brew's Functional Vinyl Can Also Be Consumed as a Cold Brew
Laura McQuarrie — June 21, 2018 — Marketing
References: mccann.cz & designtaxi
McCANN Prague launched the Blacker Than Black campaign for Peter’s Cold Brew and with it, a fully functional vinyl record made from pressed coffee. The team worked with food innovator Patrick Galencser to create much more than just a showstopping record made from coffee—in fact, the record doubles as a fully drinkable high-octane cold brew when it is broken up and combined with water.
Those who received the special vinyl record found a tracklist of four black metal songs that express the qualities of the coffee. The Blacker Than Black tracks are named to express the notion that Peter’s Cold Brew is "blacker than matching with your dad on Tinder," or "blacker than dying unicorn sounds."
Food and beverage are now creating edible vinyl records for fans as a means of satisfying their cravings for nostalgia, novelty and something to eat all in one.
Those who received the special vinyl record found a tracklist of four black metal songs that express the qualities of the coffee. The Blacker Than Black tracks are named to express the notion that Peter’s Cold Brew is "blacker than matching with your dad on Tinder," or "blacker than dying unicorn sounds."
Food and beverage are now creating edible vinyl records for fans as a means of satisfying their cravings for nostalgia, novelty and something to eat all in one.
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