Following the immense success of the Sake Kit Kat that paid tribute to traditional Japanese rice wine, Kit Kat introduced another sake-based Kit Kat featuring umeshu, or Japanese plum liquer—now, those in Japan have the chance to sample these unique confections alongside cocktails at a special pop-up Craft Sake Week Kit Kat Bar.
At the pop-up, visitors will be able to get a taste for both the plum and sake Kit Kat flavors alongside cocktails crafted by Rogerio Igarashi Vaz, a bartender at Ebisu’s Bar Trench, which was recognized as one of Asia’s 50 Best Bars in 2018.
As well as being able to enjoy familiar food and beverage products in a new way, visitors will have the chance to further elevate the experience by taking home a special Milano sake glass.
What's Driving This Trend
- Sake-based Confections
- Creating new flavors of confections based on traditional Japanese sake and liquer can disrupt the confectionery industry.
- Cocktail and Confection Pairings
- Exploring pairing cocktails and confections in a pop-up setting has the potential to disrupt the food and beverage industry.
- Specialized Bar Pop-ups
- Having specialized pop-up bars to promote and sell unique or rare products can disrupt the food and beverage industry.
Who This Affects Most
- Confectionery
- The confectionery industry can benefit from exploring new flavors and ingredients, particularly ones that are based on traditional alcohol beverages like sake and liquer.
- Food and Beverage
- The food and beverage industry can benefit from exploring new ways to pair food and drinks, particularly in pop-up settings to create unique and memorable experiences.
- Retail
- The retail industry can benefit from creating specialized pop-up stores and bars to promote and sell unique or rare products, like the Sake Kit Kat flavors and Milano sake glass.
