For the 21st installment of the FIFA World Cup that is being held in Russia this year, world-famous Danish beer brand Carlsberg—and the sponsor of the Danish national team—created 'Beer Caviar.'
The unique "caviar" was created by the brand with help from chef Umut Ra Sakarya, which involved a complex molecular gastronomy process to encapsulate beer in tiny edible pearls. The finished product is virtually indistinguishable from real caviar, which can be found in a yellow color. At select Danish World Cup match events, Carlsberg is sharing its unconventional Beer Caviar with World Cup fans to provide a unique twist on a Russian delicacy.
In the same way that the luxury food product is conventionally packaged in tins, Carlsberg created branded tins filled with the golden beer-filled pearls.