Coors Light, an official beer of the Tampa Bay Lightning, is giving fans the chance to get their hands on hockey beers made with actual ice that the hockey championship was played on. Champions Ice features ice that was scraped and collected during the Hockey Final and then transported to Golden, Colorado. After filtered and fully purified with reverse osmosis membrane ultra-filtration technology, the championship ice will be blended in the Coors Light brew to create a first-of-its-kind beer for hockey fans.
With this beer, fans are being given the chance to get "a literal taste of the action." Soon, the limited-edition Coors Light Champions Ice will be introduced to participating bars in Tampa Bay and there will be collectables up for grabs online.
Key Themes Behind This Trend
- Sports-themed Beverages
- There is a growing trend of incorporating sports experiences into alcoholic beverages, presenting opportunities for sports teams to partner with breweries and create unique fan experiences.
- Experiential Marketing
- Experiential and immersive marketing campaigns are becoming an increasingly popular way to engage consumers and create brand loyalty through unique offerings and experiences.
- Sustainable Brewing Practices
- Brands are incorporating sustainable practices into their brewing processes and packaging, presenting opportunities for environmentally conscious innovation and marketing.
Where This Applies
- Alcohol and Beverage
- The alcohol and beverage industry can leverage unique partnerships with sports teams and incorporate experiential elements to create memorable brand experiences.
- Sports and Entertainment
- Sports teams and entertainment companies can collaborate with breweries to create limited-edition, sports-themed beverages and memorabilia for fans.
- Sustainability and Environmentalism
- Brands in the sustainability and environmentalism industry can partner with breweries to promote sustainable brewing practices and offer eco-friendly packaging options.
