Coors Light Chillollipops are beer-flavored lollipops that are sold in sets of six. The non-alcoholic lollipops intended for consumers ages 21 and up were inspired by research that shows that sucking on lollipops and hard candies have a calming effect. As such, the lollipops (complete with a foam-inspired layer on top) were created to soothe basketball fans during March Madness.
To celebrate the first day of basketball action, the six-packs of lollipops are being shared to deliver a flavor experience that's similar to Coors Light.
Priced at $3.17, the Coors Light Chillollipops are easy to add to a cart, along with other items from the online shop, such as cold-activated cups, beer pouch hoodies and coolers of all sizes.
Why This Trend Is Growing
- Beer-flavored Candy
- Creating non-alcoholic candy products inspired by alcoholic beverages.
- Stress-relieving Candy
- Designing candy with features that relieve stress and anxiety.
- Alcohol-inspired Flavors
- Incorporating alcoholic flavors into non-alcoholic products.
Industries Being Reshaped
- Food and Beverage
- Developing new products by combining flavors of alcoholic and non-alcoholic products.
- Candy and Confectionery Manufacturing
- Designing and producing candy that has calming effects on consumers.
- Sports and Entertainment
- Creating products to soothe and entertain consumers during major events such as the March Madness.
