Collaboration Beer-Made Appetizers

Budweiser Beer Battered Cheddar Cheese Curds are Satisfying

The Budweiser Beer Battered Cheddar Cheese Curds have been created in collaboration between Anheuser-Busch and the Rich Products Corp. to provide consumers with a pub-inspired appetizer to enjoy.

The appetizer starts off with 100% Wisconsin cheese curds that are covered in a golden beer batter before being fried to a light, crispy golden consistency. Coming with 16-ounces of product in every box, the appetizer can be prepared from home in a short period of time to make it great for entertaining guests with a penchant for pub-inspired fare.

The Budweiser Beer Battered Cheddar Cheese Curds are being launched alongside an array of additional pub-inspired snacks that bring the taste of quintessential bar foods home. The appetizer is great on its own or alongside a variety of additional fare.

Collaborative Food Products
Collaborations between food and beverage companies can lead to unique and novel food products.
At-home Snacking
Snack and appetizer products designed for at-home consumption offer convenience for busy consumers.
Pub-inspired Fare
Taking inspiration from bar foods and adapting them to the home setting can offer a unique and appealing food product.

Sectors Adopting This

Food and Beverage
Collaborative innovations in the food and beverage industry can lead to new and exciting products for consumers.
Retail
At-home snacking products offer a potential opportunity for growth in the retail sector.
Hospitality
Pub-inspired fare can be a potential innovation opportunity for the hospitality industry, especially for those looking to add unique and trendy items to their menus.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 69%
Freshness 16%