Heineken Laos combats the issue of warm beer during the summer season with new beer ice cubes that melt twice as slowly as regular ice so that it does not dilute the libation either. It is made in collaboration with the creative agency Wunderman Thompson Thailand and it is created using a new technology to create yellow star-shaped ice cubes. These are 20% colder than water ice cubes.
Turning beer into ice cubes is not as simple a process as one may believe as the company used a blast-freezing technique to achieve this. The star ice takes many different factors into consideration as freezing beer alters with elements including how it's stored, the temperature it's kept at, and the alcohol content.
Image Credit: Wunderman Thompson
Why This Trend Is Growing
- Slow-melting Beer Ice Cubes
- Heineken Laos creates yellow star-shaped ice cubes that melt twice as slowly as regular ice, solving the issue of warm beer in the summer season.
- Innovative Ice Cube Technology
- Heineken Laos utilizes a blast-freezing technique to transform beer into star-shaped ice cubes, offering a disruptive innovation in the beverage industry.
- Enhancing Beer Drinking Experience
- Heineken Laos collaborates with Wunderman Thompson Thailand to create beer ice cubes that are 20% colder than water ice cubes, ensuring the beer remains cold without dilution.
Industries Being Reshaped
- Beverage
- The slow-melting beer ice cubes revolutionize the way beer is enjoyed, presenting disruptive innovation opportunities within the beverage industry.
- Hospitality
- The innovative ice cube technology used by Heineken Laos can enhance the beverage offerings and experience in hotels, bars, and restaurants.
- Food Service
- The introduction of unique beer ice cubes opens up possibilities for enhancing the beverage service and customer experience in the food service industry.
