Preparing sophisticated adult beverages at home is simple thanks to Zhero, an Italian company that makes infused ice cubes. Like freezer pops, these products are sold at ambient temperatures and they can be placed in the freezer at home and used as needed to create flavorful beverages. While the Med Twist (rosemary mint) variety works especially well to create a Mediterranean Fizz, Forest Notes (raspberry elderflower) adds light, vibrant notes to create an instant vodka shrub.
Natural and free from calories, the infused ice cubes can be found in varieties like lemon lime, raspberry elderflower, rosemary mint and ginger. A single pack shares 24 ice cubes, which supports both group entertaining and customizing the strength of flavor as desired.
What's Driving This Trend
- Infused Ice Cubes
- Opportunity to disrupt the ice industry and offer a new line of pre-infused ice cubes with exotic flavours.
- Customizable Beverages
- Opportunity to create machines that freeze a personalized blend of juice with infused ice cubes making it easy for consumers to create custom drinks at home.
- Natural and Healthy Drinks
- Opportunity to create a spin-off brand that focuses on creating natural, calorie-free drinks using infused ice cubes that appeal to health-conscious consumers.
Who This Affects Most
- Beverage Industry
- Infused ice cubes present an opportunity to create new beverage offerings that cater to the needs of an evolving consumer market.
- Ice Industry
- Opportunity to disrupt traditional ice manufacturing by appealing to consumers looking for artisanal and flavorful ice products.
- Home Appliance Industry
- Infused ice cubes represent an opportunity to develop new home appliances that help people create custom drinks and cocktails using natural and healthy ingredients.
