The Joe & Seph's Budweiser Gourmet Popcorn is Handmade
Michael Hemsworth — June 2, 2021 — Marketing
References: joeandsephs & retailtimes
The Joe & Seph's Budweiser Gourmet Popcorn is a new product created by the British snack brand in partnership with the iconic Americana beer brand to offer avid snackers with an unexpected new treat to enjoy.
The popcorn is made in small batches in the brand's London-based kitchen and is infused with 17% real Budweiser beer. This is reported to give the snack its distinct flavor that merges perfectly with the caramel-coated recipe of the popcorn.
Co-Founder at Joe & Seph's Adam Sopher spoke on the new Joe & Seph's Budweiser Gourmet Popcorn saying, "Joe & Seph’s is delighted to join forces with the King of Beers to create a Budweiser popcorn. Our brands share the same values and commitment to creating the best quality food and drink and this exciting new flavour launch finally provides Budweiser fans with the perfect gourmet snack for enjoying with a cool Budweiser!”
The popcorn is made in small batches in the brand's London-based kitchen and is infused with 17% real Budweiser beer. This is reported to give the snack its distinct flavor that merges perfectly with the caramel-coated recipe of the popcorn.
Co-Founder at Joe & Seph's Adam Sopher spoke on the new Joe & Seph's Budweiser Gourmet Popcorn saying, "Joe & Seph’s is delighted to join forces with the King of Beers to create a Budweiser popcorn. Our brands share the same values and commitment to creating the best quality food and drink and this exciting new flavour launch finally provides Budweiser fans with the perfect gourmet snack for enjoying with a cool Budweiser!”
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