Trolli Recreated the adidas x James Harden Sneaker with Candy
Laura McQuarrie — March 24, 2018 — Fashion
References: stockx & designtaxi
Inspired by the style of professional basketball player James Harden, adidas created the Harden Vol. 2 Shoes—and confectionery brand Trolli created a pair of gummy sneakers based on the footwear.
James Harden, who plays for the Houston Rockets, has been endorsing Trolli since 2016 and as part of this unique three-way collaboration, Harden, adidas and Trolli are now coming together to offer the all-new Sour Brite Sneaks range. The Trolli x Harden Vol. 2: SourStock Edition introduces three life-size gummy footwear styles in Strawberry/Blackberry, Lemon/Berry Punch and Lime/Raspberry colorways. Those who want to get their hands on the ultra-rare, edible gummy kicks have the opportunity to donate to StockX, where the pairs will be given out by a raffle with proceeds that will go towards supporting Harden's own 3TheHardenWay charity foundation.
James Harden, who plays for the Houston Rockets, has been endorsing Trolli since 2016 and as part of this unique three-way collaboration, Harden, adidas and Trolli are now coming together to offer the all-new Sour Brite Sneaks range. The Trolli x Harden Vol. 2: SourStock Edition introduces three life-size gummy footwear styles in Strawberry/Blackberry, Lemon/Berry Punch and Lime/Raspberry colorways. Those who want to get their hands on the ultra-rare, edible gummy kicks have the opportunity to donate to StockX, where the pairs will be given out by a raffle with proceeds that will go towards supporting Harden's own 3TheHardenWay charity foundation.
Trend Themes
1. Gummy Sneaker Collaboration - Opportunity for confectionery brands to collaborate with athletes and fashion brands to create innovative and edible products.
2. Celebrity Endorsement Partnerships - Opportunity for brands to partner with celebrities to create unique and engaging collaborations, generating buzz and brand awareness.
3. Limited Edition Products for Charity - Opportunity for brands to create limited edition products where proceeds go towards supporting charitable foundations, creating positive social impact.
Industry Implications
1. Confectionery - Confectionery brands can explore collaborations with fashion brands and athletes to create unique and novelty products that appeal to consumers.
2. Sports Apparel - Sports apparel brands can partner with confectionery brands and celebrities to create limited edition versions of their products, generating excitement and driving sales.
3. Charitable Organizations - Charitable organizations can partner with brands and celebrities to create limited edition products, using the proceeds to support their causes and increase awareness.
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