Those who enjoy a drink at San Francisco's Pacific Cocktail Haven will have no confusion as to their whereabouts, thanks to its uniquely branded cocktail ice cubes.
At Pacific Cocktail Haven, drinks are garnished with ice cubes that boast the letters "PCH." As founder Kevin Diedrich describes, this has now become a staple way for Pacific Cocktail Haven to serve drinks that make "ice not so boring." On top of this, Diedrich also notes that "it’s definitely a conversation starter when guests see us brand the ice in front of them. And then another one when they have the drink in front of them—a definite Instagram moment.”
Knowing that consumers are looking to encounter unconventional food and drink experiences, many eateries are now launching menu items that emphasize form over flavor. This includes everything from rainbow-colored lattes to beverages served in unconventional vessels made from fresh produce.