Near the Old Truman Brewery in London, food delivery service Deliveroo will soon be setting up a fun food billboard made entirely of edible burgers.
Each and every burger that will make up the 'Eat More Amazing' billboard is set to be crafted by one of Deliveroo's restaurant partners, offering passersby their choice of chicken and beef varieties alongside vegetarian burgers.
While there have been a number of edible billboard installations set up in the past made from everything from cakes to cookies, Deliveroo opted to put its stamp on the idea with burgers, as it sees them as "one of the nation’s most popular takeaway dishes." True to this theme, the billboard will offer burgers as the ultimate grab-and-go eats in convenient takeaway format.
What's Driving This Trend
- Customized Edible Billboards
- Creating edible billboards with customizable options presents a disruptive innovation opportunity for advertising and food industries.
- Interactive Food Marketing
- Developing interactive food marketing strategies, such as edible billboards, offers a disruptive innovation opportunity for the advertising and restaurant industries.
- Alternative Outdoor Advertising
- Exploring alternative forms of outdoor advertising, like edible billboards, can be a disruptive innovation opportunity for the advertising and food delivery industries.
Who This Affects Most
- Advertising Industry
- The advertising industry can explore edible billboards as a disruptive innovation opportunity to engage and attract consumers in new and interactive ways.
- Food Industry
- The food industry can adopt edible billboards as a disruptive innovation opportunity to promote products and offer unique experiences to consumers.
- Food Delivery Services
- Food delivery services can partner with restaurants to create edible billboards, presenting a disruptive innovation opportunity to attract customers and differentiate from competitors.
