In an effort to promote the revival of the fan-favorite show Roseanne, ABC has transformed a New York subway car into a nostalgia-inducing re-creation of the character's iconic living room.
The television-themed subway car's seats have been re-imagined to appear as the TV character's cozy couch and is complete with a quilted blanket. A corner of the car has been plastered to feature an image of a brick-covered fireplace, that's topped off with images of framed photographs from the set's living room. This stunt will take over the subway car or the next four weeks, effectively promoting the reboot of the beloved television series.
The sitcom ended in 1997, but the modern day revival will feature all of the original cast.
Image Credit: Adweek
Nostalgic Television-Themed Subway Cars
More Stats +/-
Alcoholic Vending Machines
Spooky Breathing Bus Stops
Romantic In-Store Food Packaging
Humorous Playlist Marketing Stunts
Delay-Inspired Drink Promotions