The iconic Orient Express train makes its way back as it prepares for its grand opening in 2025. Now, it showcases a new look at the upcoming modern updates of the train as a preview was showcased during a virtual reality exhibition during Paris Art Week entitled the Orient Express Revelation.
Currently, Accor Group holds a 50% stake in the Orient Express franchise, and French architect Maxime d’Angeac was the mind behind the new design. It highlights art deco with elements of modern art to welcome today's passengers. The artful look can be seen detailing the many cabins with bold colors of green and purple. Additional elements include the domed skylight over the Bar Car with a glass bar counter to celebrate classic glasswork and the Dining car with lamp shades brightening the space.
Image Credit: Orient Express
Key Themes Behind This Trend
- Revived Train Travel
- The revival of iconic train travel experiences presents an opportunity for companies to update and modernize the concept to attract a new generation of travelers.
- Art Deco Resurgence
- Art deco-inspired designs are making a comeback in various industries, providing companies with the chance to incorporate these classic design elements in modern and innovative ways.
- Virtual Reality Experiences
- Virtual reality exhibitions and experiences can offer a unique preview of upcoming products or services, giving businesses an opportunity to showcase their offerings in an engaging and immersive way.
Where This Applies
- Travel and Hospitality
- The revival of the Orient Express showcases the potential for companies in the travel and hospitality industry to revamp classic travel experiences with modern updates and amenities.
- Art and Design
- The incorporation of art deco elements in the new design of the Orient Express highlights the opportunity for companies in the art and design industry to reintroduce these classic design elements in modern and innovative ways.
- Technology and Entertainment
- The use of virtual reality in exhibitions such as the Orient Express Revelation presents opportunities for companies in the technology and entertainment industry to provide unique and immersive experiences for customers.
