The alternative energy market is expanding by leaps and bounds as consumers seek new ways to stay fueled throughout the day, which is seeing brands respond with new products like the Carabao Mandarin Orange energy drink. The beverage is set to launch in the UK on April 2 and will be exempt from the sugar tax that's set to make big waves in the market as brands scramble to augment products. The drink has been formulated with orange flavor because it has been identified as the most popular option when it comes to soda, which is something the brand wanted to capitalize on.
The Carabao Mandarin Orange energy drink was explained by Managing Director of Intercarabao UK, Mark Young, who said, "The launch of Carabao Mandarin Orange is another exciting milestone for us, as we continue our mission to provide a variety of great-tasting energy drinks for consumers to enjoy. We know that category growth is being driven primarily by flavors and low-sugar products like Carabao Green Apple, so we expect the new variant to be just as successful and well-loved as our other products."
Key Themes Behind This Trend
- Expanding Alternative Energy Market
- As consumers seek new ways to stay fueled throughout the day, there is an opportunity for brands to respond with new alternative energy drink products.
- Low-sugar Products and Flavors Driving Category Growth
- As category growth is being driven primarily by flavors and low-sugar products, there is an opportunity for brands to capitalize on this trend in the alternative energy drink market.
- Exemption From Sugar Tax
- With the Carabao Mandarin Orange energy drink exempt from the sugar tax, there is an opportunity for brands to promote and capitalize on their tax-exempt products to attract consumers.
Where This Applies
- Beverage Industry
- As the alternative energy drink market expands, there is an opportunity for brands in the beverage industry to respond with new and innovative energy drink products.
- Food Industry
- With low-sugar products driving category growth, there is an opportunity for brands in the food industry to innovate and offer a variety of low-sugar product options.
- Retail Industry
- With the sugar tax set to make big waves in the market and brands scrambling to augment products, there is an opportunity for retailers to promote and capitalize on tax-exempt energy drink products.
