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Citrus-Flavored Clean Energy Drinks

Virtue Clean Energy Orange Contains 80mg of Caffeine

— September 28, 2022 — Marketing
The Virtue Clean Energy Orange is the latest addition to the brand's energy drink lineup that's perfect for fans of the citrus fruit to enjoy when looking to increase their alertness. The drink comes in 250ml cans, which contain oranges and blood oranges for a burst of citrus flavor along with 80mg of 100% organic caffeine sourced from green coffee beans. The beverage is also packed with B vitals including B3, B6, B7 and B12 with no calories or sugar in the mix.

Founder Rahi Daneshmand spoke on the new Virtue Clean Energy Orange saying, "Orange is clearly a flavour that delivers on sales and up until now there have been very limited clean energy drink options with orange flavours.”
Trend Themes
1. Clean Energy Beverages - There is an opportunity to explore more flavors and natural ingredients in clean energy drinks to appeal to consumers looking for healthier and more sustainable alternatives to traditional energy drinks.
2. Organic Caffeine - As people continue to prioritize health and wellness, there is an opportunity to invest in and promote drinks that use organic sources of caffeine to differentiate from synthetic options.
3. Vitamin-enriched Drinks - As consumers become more conscious about the health benefits of vitamins, there is an opportunity to create drinks that contain a variety of B vitamins to appeal to those looking for an additional health boost.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from expanding their clean energy drink offerings and exploring natural ingredients to cater to consumers that prioritize health and wellness.
2. Organic Food Industry - By investing in organic coffee beans and other natural sources of caffeine, the organic food industry can capitalize on the growing demand for healthier and more natural energy drink alternatives.
3. Supplement Industry - The supplement industry can consider creating and marketing drinks that are packed with B vitamins to appeal to those looking for a quick and easy way to incorporate these vitamins into their diet.
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