The Latest Zest Tea Flavors are Crisp and Refreshing
Michael Hemsworth — May 30, 2021 — Marketing
These new Zest Tea flavors are being launched by the brand to help satisfy increased demand for alternative energy drinks and deliver impressive taste at the same time.
The new flavors include Cucumber Melon and Blood Orange Mango, which are each packaged in 12-ounce cans and feature between 120-150mg of caffeine each. The drinks also contain 100mg of L-Theanine to help further enhance a person's level of alertness, while the plant-based recipe makes them well-suited for a range of lifestyles.
The new Zest Tea flavors were explained further by Founder and CEO James Fayal who said, "The success of our other flavors was all we needed to develop new options for our customers. The market for those demanding zero-cal, clean, plant-powered beverages continues to impress us.”
The new flavors include Cucumber Melon and Blood Orange Mango, which are each packaged in 12-ounce cans and feature between 120-150mg of caffeine each. The drinks also contain 100mg of L-Theanine to help further enhance a person's level of alertness, while the plant-based recipe makes them well-suited for a range of lifestyles.
The new Zest Tea flavors were explained further by Founder and CEO James Fayal who said, "The success of our other flavors was all we needed to develop new options for our customers. The market for those demanding zero-cal, clean, plant-powered beverages continues to impress us.”
Trend Themes
1. Sparkling Tea Energy Drinks - Demand for alternative energy drinks is increasing, and the addition of refreshing new flavors to the market presents an opportunity for companies to capitalize on this trend.
2. 100mg L-theanine - The inclusion of L-Theanine in energy drinks highlights a growing trend towards using natural ingredients and presents an opportunity for companies to innovate by introducing alternative plant-based ingredients.
3. Clean, Plant-powered Beverages - The trend towards clean, plant-based products is expanding into the beverage industry, creating an opportunity for companies to develop new, innovative offerings that appeal to health-conscious consumers.
Industry Implications
1. Beverage - The beverage industry is experiencing increased demand for alternative energy drinks, creating opportunities for companies to innovate and introduce new, refreshing flavors.
2. Natural and Plant-based Products - The inclusion of natural and plant-based ingredients in energy drinks highlights a growing trend towards healthier lifestyles, creating opportunities for companies to innovate in the natural and plant-based product industry.
3. Health and Wellness - The expanding trend towards healthier lifestyles and clean, plant-based products presents opportunities for companies to develop innovative health and wellness products that cater to health-conscious consumers.
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