The Carabao Sport drink is now being offered in two new flavors to provide consumers with a tasty way to maintain their active routine and stay hydrated.
The new flavors include Mixed Berry and Orange, which are both crafted with a carbohydrate-electrolyte blend with additional B vitamins in every serving. These ingredients help to replenish lost minerals when partaking in strenuous exertion. The drinks feature 113-calories per bottle, are free from aspartame and have 4.4-grams of sugar per 100ml serving.
Chief Marketing Officer John Luck spoke on the new Carabao Sport drinks saying, "Carabao Sport includes the carbohydrates and electrolytes required to support prolonged exercise that you would expect to find in a sports drink, but it is our unique combination of aspartame free, added B vitamins, 100% natural colours and flavours and fantastic flavour that makes our drink special.”
What's Driving This Trend
- Flavorful Hydration Beverages
- Flavored hydration beverages infused with essential electrolytes and vitamins offer consumers a tasty and convenient way to stay hydrated while pursuing an active routine.
- Clean Sports Beverages
- Extended or high-intensity workouts require consumption of drinks that have a special combination of electrolytes and protein to assist in hydration and recovery.
- Natural Sports Beverages
- All-natural hydration beverages can address the needs of consumers who seek healthy hydration choices without artificial ingredients.
Who This Affects Most
- Sports Beverages
- By providing flavorful hydration beverages in line with the needs of high-intensity workouts, the sports beverage industry can tap a growing wellness drink market.
- Fitness Apparels
- Creating drinks that fit the active lifestyles of consumers can provide apparel manufacturers with an opportunity to market hydration and wellness drinks alongside fitness apparel.
- Nutraceuticals
- By offering hydration beverages that are healthy alternatives to traditional sports drinks, the nutraceuticals industry can tap into the growing market of health-conscious consumers who seek organic and natural products.
