Low-Cost Citrus Energy Drinks

The Carabao Orange Blast energy drink is arriving in the UK to provide consumers with a way to increase their alertness and energy levels whenever they need. The product is launching as a replacement to the brand's Mandarin Orange flavor in response to research that showed consumers would be 50% more likely to make a purchase based on the Orange Blast moniker. The drink has lower sugar levels compared to the competition on the market with just 63-calories per can and a competitive price-marked pack cost of 63p in the UK.

Managing Director of Carabao UK&I David Butcher spoke further on the launch of the Carabao Orange Blast energy drink saying, "When Mandarin Orange launched in 2018 it quickly became one of Carabao’s firm favourites among consumers. Now, we’re excited to replace it with even tastier orange drink that we know energy drink consumers will love. It’s been an exciting year for the brand as Carabao has continued to go from strength to strength in 2021, becoming one of the UK’s fastest growing energy drinks. Not only that but we’ve enhanced our commitment to football sponsorship by extending partnerships all over the UK. Now, with our new and improved Orange Blast flavour, we cannot wait to keep building our brand in 2022.”