Creative Equals initiates an empowering project for International Women's Day that revamps the existing identification of well-known brands, transforming it into a female logo design. The organization is famous for its advocacy for diversity and tolerance in the creative industries.
The project is "a way of tackling creative bias in the media." The predominantly male fictitious ambassadors of some of the world's leading brands are swapped with female-empowering representations. In its essence, the project not only questions the unbalanced field in brand identity, but leaves a lasting impression on the audience by bringing it to their attention.
Creative Equals' designs produce wonderful female logo renditions of top brands like Pringles, Monopoly, Dreamworks Animation Studio, Schwarzkopf and BIC pens.