Kenny Jones is leading Pink Parcel's 'I'm On' campaign in a revolutionary move which marks the first time a man has openly spoken about his experiences with period pains in a commercial.
The brand's research discovered that only 8% of menstruation-related campaigns discuss the experiences of the trans community - a statistic that Pink Parcel's latest commercial hopes to change. In the ad, Jones discusses the shame and stigma he used to feel each month, which was heightened due to the lack of dialogue regarding menstruation within trans community and society as a whole. Jones expresses that "during my transition, I did have to deal with experiencing periods each month and many of the negative stereotypes that can come along with it. I always found the fact that no one seemed to openly talk about periods quite difficult and made me want to hide mine even more."
The campaign hopes to de-stigmatize periods for everyone, and hopes the inclusion of Kenny Jones' story will help spark conversations and normalize menstruation for all.