Pink Parcel's 'I'm On' Campaign Stars Kenny Jones
Ellen Smith — March 17, 2018 — Marketing
References: pink-parcel & people
Kenny Jones is leading Pink Parcel's 'I'm On' campaign in a revolutionary move which marks the first time a man has openly spoken about his experiences with period pains in a commercial.
The brand's research discovered that only 8% of menstruation-related campaigns discuss the experiences of the trans community - a statistic that Pink Parcel's latest commercial hopes to change. In the ad, Jones discusses the shame and stigma he used to feel each month, which was heightened due to the lack of dialogue regarding menstruation within trans community and society as a whole. Jones expresses that "during my transition, I did have to deal with experiencing periods each month and many of the negative stereotypes that can come along with it. I always found the fact that no one seemed to openly talk about periods quite difficult and made me want to hide mine even more."
The campaign hopes to de-stigmatize periods for everyone, and hopes the inclusion of Kenny Jones' story will help spark conversations and normalize menstruation for all.
The brand's research discovered that only 8% of menstruation-related campaigns discuss the experiences of the trans community - a statistic that Pink Parcel's latest commercial hopes to change. In the ad, Jones discusses the shame and stigma he used to feel each month, which was heightened due to the lack of dialogue regarding menstruation within trans community and society as a whole. Jones expresses that "during my transition, I did have to deal with experiencing periods each month and many of the negative stereotypes that can come along with it. I always found the fact that no one seemed to openly talk about periods quite difficult and made me want to hide mine even more."
The campaign hopes to de-stigmatize periods for everyone, and hopes the inclusion of Kenny Jones' story will help spark conversations and normalize menstruation for all.
Trend Themes
1. Trans-friendly Menstruation Campaigns - The inclusion of the trans community in menstruation campaigns can help de-stigmatize periods for everyone.
2. Male Involvement in Period Conversations - Introducing more men into the conversation about menstruation can help break down taboos and encourage open communication.
3. Intersectionality in Menstruation Representation - Exploring and addressing the ways in which different identities intersect with menstruation experiences can lead to more inclusive and representative campaigns.
Industry Implications
1. Feminine Care Industry - The feminine care industry can examine and revamp their advertising strategies to be more inclusive and representative of all menstruators.
2. Marketing and Advertising Industry - Marketing and advertising companies can help spread awareness and break down taboos surrounding menstruation by creating more intersectional campaigns.
3. Education Industry - Educational institutions can play a role in destigmatizing menstruation by including it in sex education curriculums and having discussions about the topic.
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