Bumble's SXSW Activation Focuses on Real Life Connections

 - Mar 13, 2018
References: kvue & adweek
Bumble's SXSW activation is an empowering space meant to educate and support the lives of women. Bumble is one of a number of digitally native brands using SXSW to connect with consumers in real life, but instead of marketing itself directly, the dating app is focusing on healthy relationships—romantic, friendship or work—for women. The implementation of this space continues Bumble's focus on real life connections and allows visitors to directly see the commitment the company has to realistic connections.

Bumble's SXSW activation was created in collaboration with Austin-based creative shop Preacher, and features neon lights and bright colors that make for an easy photo opportunity. The activation allows attendees to experience real life versions of the app's three platforms: Bumble Bizz, Bumble BFF, and Bumble Date. Bumble's SXSW activation will also feature speeches from Bumble founder and CEO Whitney Wolfe, actress Gina Rodriguez, singer Keke Palmer, director Yoruba Richen, political commentator Sally Kohn and poet Cleo Wade.

Image Credit: Bumble