Rico Chico is a conceptual brand that was designed by Meroo Seth in India, and it imagines a series of chocolates that are vibrant in both flavor and design.
Flavors in the conceptual chocolate collection include Raspberry Mint, Hazelnut Chocolate Banana, Blueberries and Orange, Orange and Strawberry, and Cranberry and Almond. Each chocolate bar is covered with vibrant graphics of the ingredients it contains, as well as flowers and plant life – designs that do an excellent job at catching people's attention.
As part of the conceptual campaign for Rico Chico, Seth created images of the chocolate bars with the various fresh fruits and ingredients they contain, elevating the campaign in a way that could easily inspire real-world brands in the food industry.
Image Credit: Meroo Seth
Conceptual Patterned Chocolate Bars
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