Rico Chico is a conceptual brand that was designed by Meroo Seth in India, and it imagines a series of chocolates that are vibrant in both flavor and design.
Flavors in the conceptual chocolate collection include Raspberry Mint, Hazelnut Chocolate Banana, Blueberries and Orange, Orange and Strawberry, and Cranberry and Almond. Each chocolate bar is covered with vibrant graphics of the ingredients it contains, as well as flowers and plant life – designs that do an excellent job at catching people's attention.
As part of the conceptual campaign for Rico Chico, Seth created images of the chocolate bars with the various fresh fruits and ingredients they contain, elevating the campaign in a way that could easily inspire real-world brands in the food industry.
Image Credit: Meroo Seth
What's Driving This Trend
- Vibrant Flavored Chocolates
- Opportunity for brands to create bold and unique chocolate flavors that stand out in the market.
- Graphic Design on Food Packaging
- Potential for brands to use eye-catching patterns and designs on product packaging to attract consumer attention.
- Conceptual Food Branding
- Chance for businesses to create imaginative and visually appealing brand concepts that engage consumers.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunities in developing bold flavors and visually striking packaging designs for chocolates and other food products.
- Graphic Design
- Opportunity for graphic designers to explore creative and vibrant patterns for food packaging and brand development.
- Advertising and Marketing
- Potential for advertising agencies to create visually stimulating campaigns for food brands, leveraging unique designs and flavor combinations.
