In preparation for Avengers: Infinity War, AMC Theatres will be hosting the 2018 ultimate Marvel marathon for any and all die-hard fans. Specific details of the event have yet to be revealed, including where the event will take place and when tickets will be released, but AMC Theatres has announced that all the films in the MCU will be shown. The screening is expected to include all 18 films in the franchise, which span a decade from 2008's Iron Man to 2018's Black Panther. The entire experience is set to last 38-hours -- roughly the length of a transatlantic flight.
News of the 2018 ultimate Marvel marathon came via a page on AMC Theatres website, which was mistakenly made public as it was still in its mockup phase. While AMC plans on officially announcing the event they have yet to set a specific date for that. AMC has done a Marvel marathon in the past, screening the 10 movies mad prior to 2015.
Image Credit: Marvel Studios
What's Driving This Trend
- Epic Movie Marathons
- Opportunity for theaters to hold events that show all the movies in franchises that span years.
- Long-form Entertainment
- Opportunity for content creators to develop and release long-form entertainment, such as TV shows or book series.
- Fan Experience
- Opportunity for companies to create experiences that cater to the die-hard fans of entertainment franchises.
Who This Affects Most
- Movie Theaters
- Opportunity for theaters to create a unique and lucrative movie marathon experience for fans.
- Film and TV Studios
- Opportunity for studios to create franchises with a large catalogue of films that fans can watch in a marathon setting.
- Event Planning
- Opportunity for event planners to create unique fan experiences centered around long-form entertainment franchises.
