Actiph Water has announced a new partnership with Marvel Studios in the lead up to the release of Thor: Love and Thunder to help get consumers ready for the movie.
The partnership will consist of three limited-edition 600ml bottle designs, which each feature the three main characters including Thor, Mighty Thor (Jane Foster) and Korg. The partnership will be supported by the 'Charge Up. Be Actiph' campaign, which includes a six-figure budget for advertising on London public transit in the UK along with spots on social media, TV and more.
The Actiph Water partnership with Marvel Studios is a limited time engagement that's arriving just ahead of the aforementioned film's release into theaters taking place July 6, 2022.
Why This Trend Is Growing
- Superhero-branded Beverages
- Opportunities for beverage companies to partner with popular entertainment brands for limited edition promotions.
- Limited-edition Collaborations
- Creating buzz and excitement through short-term partnerships for products with a cult following.
- Multichannel Marketing Campaigns
- Integrating social media, TV, and public transit advertising to reach a wider audience.
Industries Being Reshaped
- Beverage
- Beverage companies can collaborate with popular entertainment brands to create novelty products and limited-edition promotions.
- Entertainment
- Entertainment studios can partner with consumer goods companies to create branded merchandise to accompany new releases.
- Advertising
- Creating multichannel advertising campaigns for limited-edition products and exclusives to generate hype and boost sales.
