Marvel works together with Coca-Cola on 'The Heroes,' which are the limited-edition can designs that celebrate the comic world. The Walt Disney Company joins the beverage brand to bring light to 38 Marvel characters on the signature soda cans and bottles. There are familiar faces such as Iron Man and Captain America but the collaboration also spotlights some more obscure characters such as Nesgasonic Teenage Warhead.
The artful cans and bottles are designed using a color palette of red, white, and black. Additionally, the cans are scannable for an interactive experience between fans -- they can scan the code to unlock an AR experience on Coca-Cola's website. Other characters include "Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (in the US Only), Super Skrull, and War Machine."
Image Credit: The Walt Disney Company
What's Driving This Trend
- Augmented-reality-integration
- Interactive scannable codes on soda cans for unlocking AR experiences.
- Limited-edition-designs
- Collaborative can designs featuring 38 Marvel characters in a unique color palette.
- Character-centric-marketing
- Spotlighting both popular and lesser-known Marvel characters on Coca-Cola cans.
Who This Affects Most
- Beverage-manufacturing
- Innovative can and bottle designs for marketing collaborations in the beverage industry.
- Entertainment-merchandising
- Bringing iconic comic characters to life through collectible merchandise partnerships.
- Digital-marketing
- Utilizing scannable codes and AR experiences for interactive consumer engagements in the marketing sector.
