Nike and McDonald's have always demonstrated creativity and innovation when it comes to their digital marketing, so it's no surprise that both brands were the first to advertise through a game called Jump Jump, that's accessible through China's popular WeChat app.
To play the game, users simply tap the screen and jump from one object to the other - the goal is to stay off the ground for as long as possible. Now, those playing the game will notice some of the blocks they can jump to feature logos from both Nike and McDonald's.
More than one billion people use WeChat, and a third of those people play Jump Jump, making it the ideal advertising platform for both brands.
Image credit: David Paulk
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