Nike and McDonald's have always demonstrated creativity and innovation when it comes to their digital marketing, so it's no surprise that both brands were the first to advertise through a game called Jump Jump, that's accessible through China's popular WeChat app.
To play the game, users simply tap the screen and jump from one object to the other - the goal is to stay off the ground for as long as possible. Now, those playing the game will notice some of the blocks they can jump to feature logos from both Nike and McDonald's.
More than one billion people use WeChat, and a third of those people play Jump Jump, making it the ideal advertising platform for both brands.
Image Credit: David Paulk
Key Themes Behind This Trend
- In-game Advertising
- The rise of in-game advertising presents new opportunities for brands to reach consumers in a more engaging and interactive way.
- Mobile Gaming
- Mobile gaming continues to be a popular form of entertainment, providing a new channel for brands to reach consumers.
- Gamification of Advertising
- Gamification of advertising allows for a more immersive and fun experience for consumers, potentially increasing brand engagement and loyalty.
Where This Applies
- Advertising
- In-game advertising presents a new avenue for advertising agencies and brands to target consumers in a unique and interactive way.
- Gaming
- The mobile gaming industry is experiencing growth and presents an opportunity for brands to partner and advertise within various games.
- Fast Food
- Fast food chains, such as McDonald's, can use gamification in their advertising strategy to engage with consumers in a new and unique way.
