More consumers are on the hunt for products that are more in line with their healthy lifestyle, which is seeing brands like Hellmann's salad dressing respond with new options. The brand has launched a series of new dressings as well as an enhanced brand appearance in the UK, which speaks to the way that consumer lifestyles are changing to favor natural ingredients.
The brand has created the new 'Sesame & Soy' and 'Coconut & Lime' dressings that are made with alternative ingredients that have a health-focused profile. The new branding for the dressings focuses on the fresh ingredients within to make them appealing to shoppers in store aisles.
The Hellmann's salad dressing lineup was discussed by Unilever UK and Ireland Brand Building Director, Jon Walbancke, who said, "Salads are in exponential growth, but currently just 37% are consumed with an ambient accompaniment. Unilever sees a huge opportunity in this meal segment. Dressings will drive incremental sales by not only offering a huge variety when it comes to flavor, but addressing consumer concerns by using natural ingredients."