The new Stacy’s Pita Chips branding has been developed by the PepsiCo brand to help support Women's History Month and celebrate the topic of gender equality. Featuring three limited-edition designs, the packaging is emblazoned with illustrated images that commemorate the power of women and encourage them to keep striving to be their best selves.
The packaging is being supported by a donation from the brand that will provide $25,000 in funding to the Step Up charity, which supports educational opportunities for girls who are located in low-income communities. Stacy’s Pita Chips has also committed to donate a total amount of $100,000 to an array of women's initiatives by the end of 2018.
Speaking on the new branding, Senior Director of Marketing at Stacy's Snacks, Stuart Beck, said, "As a brand founded by a strong, passionate, entrepreneurial woman, Stacy’s Pita Chips recognizes the importance of female empowerment and ingenuity and is proud to transform our packaging this month to honor women who are ‘Rising to the Occasion’ every day."