The new M&M's packaging is designed to highlight an all-women theme as it prepares for International Women's Day coming up in two months. The candy bags highlight the fictional candy spokespeople that are Brown and Green with the introduction of Purple, which is the first new character that has been introduced in over a decade.
The three are seen printed upside down on the packaging in order to represent the idea that female tastemakers are "flipping the status quo." Mars does note that Purple is unveiled as a symbol of acceptance, individuality, and inclusivity. It is meant to inspire women who are doing great work in their daily life and at their jobs. The company invites fans to nominate women who are "flipping the status quo" and those selected will be awarded $10,000 USD and showcased on the candy's platforms.
Image Credit: M&M's
What's Driving This Trend
- Female Empowerment Packaging
- Create packaging designs that highlight female empowerment to celebrate holidays or events and support gender diversity.
- Inclusive Character Introductions
- Introduce new, inclusive characters to highlight diversity and inclusivity in products and services.
- Celebrating Customers
- Feature customers or fans on product packaging or social media platforms to increase brand loyalty and engagement.
Who This Affects Most
- Food and Beverage
- Incorporate diverse and empowering packaging designs to increase customer engagement and brand loyalty in the food and beverage industry.
- Marketing and Advertising
- Offer inclusive and empowering marketing campaigns to reach new audiences and support gender diversity in the advertising industry.
- Consumer Goods
- Create innovative product packaging designs that celebrate customers and inspire inclusivity in the consumer goods industry.
