In an effort to celebrate International women's day, the iconic McDonald's 'M,' also known as the golden arches, have been flipped upside down to appear as a 'W.'
This stunt took place at select locations throughout the United States, and serves as the company's attempt to demonstrate its support for women. In addition to the flipped signage, McDonald's has also introduced the altered logo to some of its fast food packaging and to its worker's uniforms. This gesture hopes to remind consumers of the brand's values, as according to McDonald's, six out of 10 of its restaurants are managed by women.
About 100 restaurants throughout the United States underwent this temporary makeover.
Image Credit: McDonald's via Twitter
Why This Trend Is Growing
- Brand Activism
- McDonald's flipping iconic logo in support of International Women's Day is an example of brand activism.
- Cause Marketing
- McDonald's flipping its logo to show support for International Women's Day is an example of cause marketing.
- Inclusive Marketing
- McDonald's effort to celebrate International Women's Day through its flipped logo and altered packaging and uniforms is an example of inclusive marketing.
Industries Being Reshaped
- Fast Food Industry
- The fast food industry has an opportunity to engage in cause marketing and brand activism by supporting social causes such as gender equality.
- Marketing Industry
- Marketing firms have an opportunity to specialize in inclusive marketing and help brands appeal to a wider audience by showcasing their support for diversity and social causes.
- Retail Industry
- The retail industry can demonstrate their brand values by supporting social causes through cause marketing, just like McDonald's did with their flipped logo to support International Women's Day.
