In an effort to celebrate International women's day, the iconic McDonald's 'M,' also known as the golden arches, have been flipped upside down to appear as a 'W.'
This stunt took place at select locations throughout the United States, and serves as the company's attempt to demonstrate its support for women. In addition to the flipped signage, McDonald's has also introduced the altered logo to some of its fast food packaging and to its worker's uniforms. This gesture hopes to remind consumers of the brand's values, as according to McDonald's, six out of 10 of its restaurants are managed by women.
About 100 restaurants throughout the United States underwent this temporary makeover.
Image Credit: McDonald's via Twitter