The Golden Arches of McDonald's are Now Marking Ingredient Sources
Laura McQuarrie — October 29, 2021 — Marketing
References: adweek
The Golden Arches of McDonald's are ordinarily used to indicate that a restaurant is nearby and for the first time ever, the fast food chain is using its restaurant signs to make where its ingredients are sourced from. This stunt is meant to underline the freshness of the chain's ingredients and connect customers with where their meals come from.
The Everything Has an Origin campaign drives home the claim that 70% of McDonald’s ingredients in the country come from local suppliers, and people will now get to see some of the farms that are part of that supply chain. One of these locations is a field in Murcia, Spain, where lettuce is grown. At another location in Lugo, cheeses are made.
The Everything Has an Origin campaign drives home the claim that 70% of McDonald’s ingredients in the country come from local suppliers, and people will now get to see some of the farms that are part of that supply chain. One of these locations is a field in Murcia, Spain, where lettuce is grown. At another location in Lugo, cheeses are made.
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