Food and Instagram go hand-in-hand, as one of the most popular hashtags on the photo- and video-sharing platform is #foodporn, with nearly 150 million posts—and Knorr decided to appeal to the platform's ever-growing foodie community with its Ear Your Feed campaign.
With Eat Your Feed, Instagram users are able to connect their account, have it analyzed and let the tool suggest personalized recipes based on the content shared to one's feed; as such, Knorr is calling this the "world’s first Instagram-powered restaurant."
As well as being able to engage with the online tool, foodies will have the chance to visit an in-person pop-up in London to sample a variety of refreshments that are prepared with Knorr's products.
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