The top April 2018 interactive ideas showcase how technology can be leveraged to transform familiar experiences into dynamic marketing campaigns. While real estate showings and running on a treadmill might seem mundane to the average consumer, Evidence Immobilier styles its apartment viewings like escape room games and Nike crafted 'Reactland' as a gamified sneaker experience that turned runners into the star of their very own video game. Another fun and gamified experience was recently shared by IKEA, taking the form of a web series that borrows a game show format to challenge couples and roommates to agree on furniture pieces.
When it comes to mobile marketing, Cheetos created the 'Cheetos Vision App' to help consumers create fun snack food portraits, and Knorr's 'Eat Your Feed' lets Instagram users receive recipe suggestions based on their social media feed.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
