To show off just how useful the augmented reality IKEA Place app can be for visualizing different pieces of decor within the home, IKEA created the 'Matchers Keepers' campaign.
Matchers Keepers takes the form of a game show-style series that gives couples and housemates the chance to come to an agreement on choosing furniture. Since it can be a challenge for some pairs to come to a solution that fits the needs of both parties, the app makes it easy for people to see how IKEA products will look in a familiar setting.
In the first episode of the series, Matchers Keepers introduces Vanessa and Liliane, who have been living together for 600 hours and aim to make similar seating choices.
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