Although many consumers are choosing to explore plant-based diets, for many people it isn't about their dislike for the taste of meat but the ethical and environmental ramifications of the industry as a whole—these flexitarians may be the perfect people to enjoy lab-grown meat.
As some kinds of meat are more controversial than others, these kinds are being ethically created in the form of products like lab-grown foie gras and kangaroo meat. These products are being developed by researchers to be not just eco-friendly and cruelty-free but in some cases, also more nutritious.
While cultured meat is now beginning to be introduced to retail stores and high-end restaurants, there are also products being created to disrupt the pet food industry from innovators like Bond Pet Foods and Wild Earth.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
