Lab-Grown Kangaroo Meats

VOW's Cultured Kangaroo Meat is Made with Real Animal Cells

Kangaroo meat is a kind of sought-after exotic game meat but Australian food tech company VOW developed the first slaughter-free cultured kangaroo meat made with real animal cells. While many companies are now developing lab-grown chicken, fish and beef, VOW anticipates that its lab-grown kangaroo meat will be available for purchase within the next three years. Notably, the government of Australia has given the company a $25,000 grant to pursue its project.

By collecting natural stem cells from biopsy samples of a live animal, VOW creates the environment for the cells to thrive and form into muscle and fat cells, and connective tissue. Altogether, the finished product yields a result that's biologically identical to meat yet offers a cruelty-free way to meet the demand for meat.

Lab-grown Meat
The development of lab-grown kangaroo meat presents disruptive innovation opportunities in the realm of cultured meat production.
Exotic Game Meat
Lab-grown kangaroo meat taps into the growing market for sustainable and ethical alternatives to traditional exotic game meat.
Government Funding
The government grant received by VOW highlights the potential for public support and investment in the lab-grown meat industry.

Sectors Adopting This

Food Tech
The cultivation of lab-grown kangaroo meat falls within the realm of food technology, offering opportunities for innovation and market disruption.
Sustainable Protein
Lab-grown kangaroo meat contributes to the sustainable protein industry by providing an alternative to traditional meat production methods.
Animal Welfare
The development of lab-grown kangaroo meat addresses concerns regarding animal welfare in the food industry, presenting opportunities for disruption in the animal agriculture sector.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 85%
Freshness 9%