While a number of start-ups are exploring cultured meat products for human consumption, Wild Earth is setting itself apart with protein dog treats that are lab-grown and meatless. Wild Earth's innovative, sustainable and cruelty-free pet food product is made with cultured fungi protein. Fermented koji is a type of fungus that's commonly used to make products like soy sauce or miso soup and this is a key component of the next-generation dog treats, along with a tried-and-true favorite, peanut butter. Like meat, the product is a complete protein that provides all of the amino acids that a dog requires.
Many people are exploring plant-based diets for ethical and environmental reasons yet the majority of those with pets are limited when it comes to the diets of their animal companions, as commercial pet food products come from an industry with a large carbon footprint.