Many consumers are now making a conscious effort to eat less meat and more vegetables, and at the same time, some innovative food companies are looking to be at the forefront of making cultured meat products. The first product from JUST Meat product will hopefully be available for commercial sale by the end of the year. Timing is of the utmost importance, especially as JUST Meat notes that "at current rates, production of meat and seafood around the world will double to 1.2 trillion pounds by 2050."
Knowing that not all consumers will want to adopt a fully plant-based lifestyle, JUST Meat aims to introduce a solution that's less taxing on the environment and its resources. Ultimately, JUST Meat aims to develop sustainable protein for an ever-growing global population.