JUST Meat's Cultured Meat Products Introduce a Sustainable Solution
Laura McQuarrie — November 9, 2018 — Eco
References: justforall & fastcompany
Many consumers are now making a conscious effort to eat less meat and more vegetables, and at the same time, some innovative food companies are looking to be at the forefront of making cultured meat products. The first product from JUST Meat product will hopefully be available for commercial sale by the end of the year. Timing is of the utmost importance, especially as JUST Meat notes that "at current rates, production of meat and seafood around the world will double to 1.2 trillion pounds by 2050."
Knowing that not all consumers will want to adopt a fully plant-based lifestyle, JUST Meat aims to introduce a solution that's less taxing on the environment and its resources. Ultimately, JUST Meat aims to develop sustainable protein for an ever-growing global population.
Knowing that not all consumers will want to adopt a fully plant-based lifestyle, JUST Meat aims to introduce a solution that's less taxing on the environment and its resources. Ultimately, JUST Meat aims to develop sustainable protein for an ever-growing global population.
Trend Themes
1. Cultured Meat Products - Disruptive innovation opportunity: Develop new methods and technologies for producing cultured meat that can address the increasing demand for protein while reducing the environmental impact of traditional livestock farming.
2. Plant-based Alternatives - Disruptive innovation opportunity: Create innovative and delicious plant-based meat alternatives that appeal to consumers who are looking to reduce their meat consumption but still want the taste and texture of traditional meat.
3. Sustainable Protein - Disruptive innovation opportunity: Explore alternative sources of sustainable protein, such as insects, algae, or lab-grown meat, that can provide a viable and environmentally-friendly solution to the rising global demand for protein.
Industry Implications
1. Food Technology - Disruptive innovation opportunity: Combine cutting-edge technologies, such as cellular agriculture and biotechnology, to develop new and sustainable methods of producing meat and protein products.
2. Alternative Protein - Disruptive innovation opportunity: Invest in research and development of innovative plant-based and cultured meat products that can cater to the growing market of consumers seeking sustainable and ethical protein sources.
3. Environmental Sustainability - Disruptive innovation opportunity: Collaborate with environmental organizations and explore innovative farming and production techniques that can reduce the environmental impact of food production while meeting the needs of a growing global population.
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