To make the most of both a real-world driving experience and virtual reality, BMW Latvia crafted a fun way to show off the best features of the new X5 vehicle.
As bobsled is a popular winter sport that many have watched and few have actually participated in, BMW Latvia invited people to sit in the passenger seat of the X5, put on a pair of VR goggles and virtually begin a bobsled run. To simulate the speed of the sport, a real racing driver added to the thrill of the experience, all the while keeping passengers safe within the comfort of the BMW X5.
The rise of virtual reality marketing means that more of these kinds of hybrid experiences will be offered to the average consumer, making it easy for them to immerse themselves in viewpoints that are commonly only seen by athletes and professionals.
VR-Enhanced Driving Experiences
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