Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables

Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan.

The pop-up game center takes the form of a multi-floor space that offers plenty of opportunity for gamers, beauty lovers and fashionistas to find delight. On the first floor of the space, Chanel pairs arcade-style makeup stations with customized arcade games, which show off the brand's new Spring 2018 lip and nail colors. On the second floor of the space, those who visit the Coco Game Center will have the opportunity to try various makeup samples.

At the Coco Game Center, admission is completely free and no specialized tokens are needed to operate the retro gaming machines.