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Pandora Created a Gilded Hive for a New Jewelry Launch

 - Mar 26, 2018
References: & campaignlive
For its new Pandora Shine jewelry launch, Danish jewelry brand Pandora created a multi-sensory pop-up space in Sydney. The temporary installation takes the form of a gilded beehive and mimics the complex inner-workings of the habitat with lights, sounds and scents.

While the structure itself is an opulent sight to behold from the outside, the inside of the honeycomb-shaped dome structure offers an engaging experience. Within the experiential space, visitors have the chance to listen to the buzz of bees and lean in to smell flowers, which blossom to reveal items from the all-new Pandora Shine collection.

Fittingly, the newly launched Pandora Shine range takes its inspiration from honeybees, with honeycomb- and insect-shaped pieces in luxurious 18k gold-plated sterling silver.