International Committee of the Red Cross (ICRC) created 'Enter the room' as an augmented reality experience that lets iOS users put themselves in the shoes of a young one who sees their home bedroom transformed into a terrifying environment.
With the Enter the room app, users are able to virtually transport themselves into a different setting and see how the realities of war change everything from the sights to the sounds of what should be a safe, inspiring place for a child to grow. The AR storytelling experience is a powerful one that makes the most of Apple's ARKit technology.
As President of the ICRC Peter Maurer describe: Enter the room "is a vivid reminder of how urban warfare destroys children’s bedrooms, their homes, and—tragically—their lives."
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