International Committee of the Red Cross (ICRC) created 'Enter the room' as an augmented reality experience that lets iOS users put themselves in the shoes of a young one who sees their home bedroom transformed into a terrifying environment.
With the Enter the room app, users are able to virtually transport themselves into a different setting and see how the realities of war change everything from the sights to the sounds of what should be a safe, inspiring place for a child to grow. The AR storytelling experience is a powerful one that makes the most of Apple's ARKit technology.
As President of the ICRC Peter Maurer describe: Enter the room "is a vivid reminder of how urban warfare destroys children’s bedrooms, their homes, and—tragically—their lives."
What's Driving This Trend
- Augmented Reality Storytelling
- The trend of using augmented reality to create powerful storytelling experiences presents opportunities for disruptive innovation in the entertainment industry.
- War Simulations
- The trend of using gaming and simulation technology to create realistic war experiences presents opportunities for disruptive innovation in the military training industry.
- Empathy Building Experiences
- The trend of using technology to create empathy building experiences presents opportunities for disruptive innovation in the social impact industry.
Who This Affects Most
- Entertainment
- The AR storytelling trend presents opportunities for the entertainment industry to create immersive and emotionally impactful experiences for viewers.
- Military Training
- The war simulation trend presents opportunities for the military training industry to create more realistic and effective training programs for soldiers.
- Social Impact
- The empathy building trend presents opportunities for the social impact industry to create awareness and understanding around important issues, such as the impact of war on children.
