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This Concert Hall Was Filled with 150 Beautyrest Beds

 - Mar 15, 2018
References: beautyrest & adweek
Music and relaxation have always gone hand-in-hand, but the English composer Max Richter took this concept one step further during his eight-hour SXSW performance, in which the 150 audience members enjoyed the show from the comfort of a Beautyrest Bed.

The composer's lullaby-inspired piece set the tone for this immersive experience, as the concert hall was packed with 150 twin sized beds, and a variety of Beautyrest sleeping accessories, like pillows, blankets and eye masks. Guests in attendance of this unique concert experience were invited to lay back and enjoy the music, or snooze the remainder of the night away.

The composer will go on tour with Beautyrest to continue this immersive experience, which aims to link the mattress brand to a restful night's sleep.

Image credit: Katie Richards