A few years ago Cheetos proved that its tiny cheese puffs were works of art by creating a Cheetos Museum and now the brand is at it again with its new Cheetos Vision app. However, instead of hunting for museum-worthy cheese puffs, fans can now turn their own face into fun Cheeto-art.
Cheetos Vision is a hilarious new app that allows consumers to take photos of themselves, their friends, or even their pets, and transform them into cheesy Cheeto-art. Created by Goodby Silverstein & Partners’ innovation group GS&P Labs, the Cheetos app uses Google’s AI Tensorflow program to analyze images and then generate a reconstruction where everything in the photo is made from the iconic orange cheese puffs.
While a bit absurd, the new app demonstrates one of the fun ways brands are using AI to interact with consumers.
Image Credit: <i> Cheetos.</i>
Why This Trend Is Growing
- Cheesy Photo-art Apps
- AI-powered apps that turn photos into playful art using recognizable brand elements offer opportunities for fun and engaging customer experiences.
- Branded AI Interactive Tools
- Brands can create novel ways of interacting with consumers by using AI-powered tools to add playful and entertaining elements to their marketing campaigns.
- Visual AI Engines for Creative Expression
- Visual AI software and tools can enable creative expression for consumers while promoting and popularizing brand logos and symbols.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage AI-based interactive tools to create interesting and engaging campaigns that promote brand recognition and customer loyalty.
- Marketing and Advertising
- The marketing and advertising industry can use creative AI-powered tools like Cheetos Vision to develop unique customer engagement experiences that drive brand engagement and customer retention.
- Social Media and Entertainment
- Social media and entertainment companies can use AI-based tools to create viral-worthy campaigns by encouraging users to create and share their own branded content in creative and fun ways.
