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The Cheetos Vision App Turns Consumers' Photos into Cheesy Cheeto-Art

 - Mar 23, 2018
References: fastcompany & thedailymeal
A few years ago Cheetos proved that its tiny cheese puffs were works of art by creating a Cheetos Museum and now the brand is at it again with its new Cheetos Vision app. However, instead of hunting for museum-worthy cheese puffs, fans can now turn their own face into fun Cheeto-art.

Cheetos Vision is a hilarious new app that allows consumers to take photos of themselves, their friends, or even their pets, and transform them into cheesy Cheeto-art. Created by Goodby Silverstein & Partners’ innovation group GS&P Labs, the Cheetos app uses Google’s AI Tensorflow program to analyze images and then generate a reconstruction where everything in the photo is made from the iconic orange cheese puffs.

While a bit absurd, the new app demonstrates one of the fun ways brands are using AI to interact with consumers.

Image Credits: Cheetos.